What does an SEO manager do?

In online research, usually, only the results of the first page are relevant for users, which is why these places are highly competitive. Search engine optimization (SEO) deals with the topic of how websites can appear as high as possible. SEO managers carry out analyses and develop appropriate concepts to ensure that even more visitors and new customers become aware of your site.

In this article, you will find out in detail which tasks this involves and which requirements you have to meet to be successful as an SEO manager.
 

Definition: What is an SEO Manager?

Search engines need to deliver the greatest and most appropriate results to users and use specific algorithms for this. The ranking conditions are constantly revised in order to optimize the quality of the search results.

SEO managers have the task of adjusting websites to these ranking factors so that the website is displayed as high up in the search results as possible. This requires different work steps, such as OnSite and OffSite optimization. On-site optimization includes all measures that deal with the content and technical structure. Measures that increase the visibility outside the website are called OffSite-Optimization.

Although SEO managers do the majority of the analysis, the implementation for optimization is often done by different departments and therefore outside the scope of their responsibilities. Moreover, improvements are only visible after a few weeks and even after years there is still work to be done with a domain.
 

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How do you become an SEO manager? Requirements and skills

Are you interested in the job of SEO manager? But you are not yet sure what training you need and what you have to be able to do?
 

Training & studies

There is quiet no specific training or degree for the occupation of SEO manager. Nevertheless, a module for search engine optimization is integrated into some courses. It makes sense, for example, to study economics, business IT, or online marketing and also to train yourself on the side. In the meantime, however, more and more opportunities for training and further education are developing.

Starting as an SEO manager usually takes place during internships or trainee positions, which is why it makes sense to gain practical experience in companies during your studies. However, the profession requires the willingness to continuously develop. As with many IT areas, the job of the SEO manager is constantly changing and in order to stay up to date with the latest developments, managers should take part in training courses and conferences. IT and marketing skills are often acquired.
 

 

Qualifications and skills

In addition to a professional qualification, you should have various skills in order to be successful as an SEO manager:

As an SEO manager, you should have an affinity for technology and some programming skills. Expertise in search engine optimization in theory and practice is of course also required. This means that you are familiar with the different tools, for example for keyword research and the subsequent analysis.

Teamwork is an important prerequisite, precisely because the implementation for optimization is usually taken over by other areas. In order not to give co-workers the feeling that you are criticizing their work and that changes have to be made as a result, diplomacy and sympathy are required. SEO managers are therefore not lone fighters but have to deal with various interest groups in order to be successful in their work.

Good communication skills are also required for the creation of various reports and analyzes so that SEO managers can make their point of view clear and mediate between different stakeholders.

SEO managers work under pressure and success, as the work is often unpredictable due to unannounced changes in search engine algorithms. Therefore, you should be flexible and resilient in this job so that you can always adapt to new situations.

Other important qualifications for SEO managers:

• English skills
• Knowledge of content management systems
• Analytical thinking and a high affinity for the creation of statistics and the ranking strategy
• Independent work in order to develop self-taught

What does an SEO manager do?

Basically, it’s the job of SEO managers to increase the traffic on the website and to make the content better known. The goal is that your own website ranks as high as possible in search engines and therefore you gain more visitors. To achieve this, a number of OnSite and OffSite optimizations are carried out.

The tasks as an SEO manager in brief:

• Keyword research
• Link building
• Analysis and formulation of recommendations for action
• Monitoring the activities of competitors and their actions
• Development of concepts to optimize the website
• Preparation of the data in the form of presentations
• Coordination with other departments (e.g. online editing, web development, and graphics department)

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How much does an SEO manager earn?

As an SEO manager, you earn an average of $8,420 per month across the US.

Depending on professional experience, company size, and region, you can earn up to $77,837 a year as an SEO manager.
 

Potential industries for SEO managers

The job of an SEO manager is becoming more and more important in order to be present on the internet and to stand out from the competition. Therefore, every company with its own website should deal with the topic of search engine optimization. Consequently, SEO managers are not dependent on specific businesses, and experts in the field are wanted in many areas.

There are also various options for employment opportunities. SEO managers can work as freelancers, in agencies, or directly in businesses. Those who constantly develop and perhaps also specialize (e.g. SEO for image and video search) can quickly become a unique employee.
 

Application as SEO manager

Since there is no direct training for the job of SEO manager, it is helpful to gain experience in search engine optimization as early as possible. You can gain practical experience in working student jobs and internships as well as theoretical experience through further education or seminars during your studies. In your application, you should also mention if you are already familiar with certain areas.

Otherwise, you can highlight the relevant soft skills, such as teamwork and diplomacy, in the cover letter. And of course, you should be enthusiastic about online topics and current trends in search engine optimization and bring them across.

There are also opportunities for lateral entry as an SEO manager. For example, if you come from journalism and are familiar with creating web content, you can also take on jobs for SEO managers with appropriate training.
 

Conclusion

Especially nowadays, SEO managers are becoming more and more important due to increasing competitive pressure. If you are aiming for a career as an SEO manager, you should …

1. Have studied economics, business IT, or online marketing and have attended advanced training courses in search engine optimization.
2. You are interested in online topics and have an affinity for technology.
3. You are mainly responsible for increasing the traffic to your website.

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